This is the third in a series of seven articles that tell you how to sift through all the home business opportunities you hear about every day, and find the PERFECT home based business for you.What makes an opportunity P.E.R.F.E.C.T.? In the first two articles in this series, we learned that the “P” in PERFECT stands for “Profitable” and that the first “E” in PERFECT means “Easy”.Key Number Three-
The “R” in PERFECT stands for “Real”. A real business is one where you offer something of real value to people willing to pay you well for that value…no envelope stuffing or other bogus schemes.”Real” Means:• A large identifiable market segment, or a smaller specialized niche market that is easily identified and reached.Don’t make the mistake many people do in starting their new business. They get excited about something they like, create a product, and then find there is no market for the product. They discover too late that nobody wants to buy it. Ooops! There has to be a market for your product in order for your business to be real.You also have to be able to easily and inexpensively reach potential customers in that market with your product offer, or you will be very dissatisfied with your income. Find a reachable market first, and then create a product that gives the people in that market what they want or need.A side comment: if you are uncomfortable “selling” something, you should know that you will not really be “selling” anything to your market. You will be solving the real problems, and meeting the wants and needs of your customers by offering them something of real value in exchange for some of their money. The more people you help, the more money you will make.• A high perceived need or want.Ideally, your market will be passionate about their interests and have a strong need or desire for products or services related to their passion. For example, golfers are passionate about improving their game and will buy just about anything that will help them do that. Other groups are just as passionate about their hobbies or favorite activities.It is also just as good, if not better, to go after a market where your customer doesn’t have particular hobby or activity in mind, but has a desperate need to solve a problem. An example would be those who have black mold in their home and must find a way to eliminate it.Identify and market to passionate groups who are hungry for products and services you can provide, or those with a desperate need to solve some problem.• Something people are already buying.If people are already buying products or services like yours or related to yours, you have certain confirmation that there is an existing market for your products. All you have to do is offer your products to them and make your offer better than what they are already getting. As another marketing expert Mark Joyner says “Make them an irresistible offer, one they would feel a fool to turn down” and you will succeed.So, the PERFECT Home Based Business must be REAL. And, it must be PROFITABLE, and EASY.