The home based business industry has flourished since the turn of the century. This is mainly due to the fact that the internet has provided numerous opportunities for people to earn good money from the comfort of their own homes.There are many stories in the media about the latest online success story from the multi-billion dollar guru to the university student who is making a small fortune using just a laptop in his bedroom.Having a home based business is very appealing to many people, especially those who are struggling to make ends meet, or those who have a very stressful job with long commutes and long hours. Many of these people mistakenly think that it is easy to set up a home based business thinking that all they have to do is create a website and the orders will come flooding in. “Build it and they will come”Needless to say it is not that easy, especially now that internet marketing has become so competitive. It can be a lot of hard work setting it all up, it is also important to be aware that in the early days you will earn little or no money and what you do earn may have to be reinvested back into your business in order for it to grow.If a website is likely to be a major part of your home based business, then it is vital to take advice and have a fully optimized web site created by someone who knows what they are doing. This is particularly important if you are going t need to set up a shopping cart on your website. Lots of newbie internet marketers fall into the trap of trying to create their own with little or no knowledge of what they are doing. Needless to say they are usually disappointed and disillusioned when they get little or no traffic and subsequently very few sales. This is the most likely time for people to give up thinking that internet marketing doesn’t work.If you have a cash flow problem in the early days there are plenty of free options available to you such as blogs and other web 2.0 sites that enable you to write articles and create one page web sites.The most important thing with any home based business is traffic. You need to get visitors to your site, whether it is a blog or a web site. The most important thing is to ensure that your blog or website has good quality content that is updated on a regular basis. The search engines want to find unique content on your website.Many people find writing difficult in the first instance or may not have the confidence to publish their own words on the net. If that is the case you may want to consider hiring a professional copywriter to write your articles for you, or maybe to purchase a bundle of articles that you can edit. This may well be money well spent and would help you to get your home based business off to a good start.One of the one aspect that many newbie home based business owners forget about is their market research. Is there a market for your product or service and what is the competition that you will need to beat in order to get custom? If having done that you feel that your home based business is viable you need to do your keyword research to find the best keywords to use in your articles so that you attract traffic to your site. It is pointless having most amazing interesting site, even if it has good information if no one is searching your keywords. The chances are you won’t be indexed in Google and it is highly unlikely that anybody will find you.Preparation, research and planning done in the early stages will build a solid foundation for your home based business. It will be time well spent and will give your business the very best chance of being successful both now and in the future.
How To Discover Your PERFECT Home Based Business – The Third Of Seven Keys – It Is Real
This is the third in a series of seven articles that tell you how to sift through all the home business opportunities you hear about every day, and find the PERFECT home based business for you.What makes an opportunity P.E.R.F.E.C.T.? In the first two articles in this series, we learned that the “P” in PERFECT stands for “Profitable” and that the first “E” in PERFECT means “Easy”.Key Number Three-
The “R” in PERFECT stands for “Real”. A real business is one where you offer something of real value to people willing to pay you well for that value…no envelope stuffing or other bogus schemes.”Real” Means:• A large identifiable market segment, or a smaller specialized niche market that is easily identified and reached.Don’t make the mistake many people do in starting their new business. They get excited about something they like, create a product, and then find there is no market for the product. They discover too late that nobody wants to buy it. Ooops! There has to be a market for your product in order for your business to be real.You also have to be able to easily and inexpensively reach potential customers in that market with your product offer, or you will be very dissatisfied with your income. Find a reachable market first, and then create a product that gives the people in that market what they want or need.A side comment: if you are uncomfortable “selling” something, you should know that you will not really be “selling” anything to your market. You will be solving the real problems, and meeting the wants and needs of your customers by offering them something of real value in exchange for some of their money. The more people you help, the more money you will make.• A high perceived need or want.Ideally, your market will be passionate about their interests and have a strong need or desire for products or services related to their passion. For example, golfers are passionate about improving their game and will buy just about anything that will help them do that. Other groups are just as passionate about their hobbies or favorite activities.It is also just as good, if not better, to go after a market where your customer doesn’t have particular hobby or activity in mind, but has a desperate need to solve a problem. An example would be those who have black mold in their home and must find a way to eliminate it.Identify and market to passionate groups who are hungry for products and services you can provide, or those with a desperate need to solve some problem.• Something people are already buying.If people are already buying products or services like yours or related to yours, you have certain confirmation that there is an existing market for your products. All you have to do is offer your products to them and make your offer better than what they are already getting. As another marketing expert Mark Joyner says “Make them an irresistible offer, one they would feel a fool to turn down” and you will succeed.So, the PERFECT Home Based Business must be REAL. And, it must be PROFITABLE, and EASY.
A Guide on Successful Product Creation and Internet Marketing
Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.
The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.
It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!
With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.
With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.